20/05/2025

Spanish technology consultancy DECIDE joins LINKROAD to lead the next generation of artificial intelligence and advanced analytics solutions

  • DECIDE joins LINKROAD, a business group that has established itself as a benchmark in technological innovation in Iberia, thanks to its integrated offering that combines technology, advanced analytics, strategic design and communication
  • Backed by Henko Partners, the group generates over €70 million in revenue and employs more than 800 professionals across Spain, Portugal, Brazil, Panama, Abu Dhabi and Saudi Arabia

Madrid, May 20th, 2025. – DECIDE, a Spanish technology consultancy specializing in applied artificial intelligence, mathematical optimization and expert systems, has announced its integration into LINKROAD, a leading business group in technological innovation. The addition of DECIDE joins previous integrations such as Link Consulting, Bemobile and Consultia IT, and aims to drive a new phase of growth, international expansion and leadership in advanced analytics and automated decision-making solutions.

This strategic acquisition strengthens LINKROAD’s position as a key player in the Data-AI and digital transformation space by integrating a company with a unique proposition: the intelligent automation of complex decisions to improve operational efficiency and business performance. As a result, the group now achieves over 70 million euros in revenue and has more than 800 professionals distributed across Spain, Portugal, Brazil, Panama, Abu Dhabi and Saudi Arabia — enhancing its global reach and impact capacity.

“The addition of DECIDE marks a significant step towards becoming a leading partner in business transformation through artificial intelligence and advanced technologies,” said Ricardo Mellado, Director at Henko Partners. “Its decision-centric methodology and expertise in advanced analytics and artificial intelligence perfectly complement our value proposition and accelerate our impact on clients”.

Synergy to scale talent, solutions and global vision

The integration of DECIDE is not just an addition of capabilities but a decisive step towards building an international platform capable of delivering end-to-end solutions. The group now offers a comprehensive suite of services that spans from digital transformation to automated decision-making, including user experience, process consulting and regulatory compliance.

“Joining LINKROAD will allow us to scale our solutions, share specialized talent, and strengthen our international reach,” said Arjen Heeres, CEO of DECIDE. “This move opens new opportunities across sectors and geographies, enabling us to offer clients a broader, integrated, and results-driven service portfolio”.

A group with a vision for comprehensive tech leadership

With DECIDE’s addition, LINKROAD further cements its role as a global provider of high-value technology services. Its offering is structured around five synergistic pillars:

  • Data-AI and intelligent decision automation
  • Cloud integration, cloud solutions and application management
  • Digital strategy and customer experience
  • Technology consulting and SAP integration
  • Compliance technology (GRC/ESG)

The shared ambition is to drive organizations through innovation, data, and technology – empowering clients to gain competitive advantage, accelerate transformation, and make confident decisions in increasingly complex environments.

The combined capabilities of the LINKROAD group position it to deliver measurable impact in different industries in which the company has strong credentials, including financial services, utilities, retail or transportation

About DECIDE

DECIDE develops high-impact solutions based on applied artificial intelligence, with a focus on continuous improvement and operational optimisation. The company has accompanied large organisations in the intelligent planning of demand, the optimisation of logistics routes, the automation of decisions, the design of dynamic pricing strategies and the efficient management of resources in sectors as varied as financial institutions, retail, energy and transport, among others.

About LINKROAD

LINKROAD is an international group of technology companies created to become a strategic partner to large companies in their business challenges through AI and advanced technology. With a team of 800 professionals in Europe, America and the Middle East, Linkroad offers customised solutions to its clients, adapting quickly to lead the future, with multidisciplinary teams with expertise in technology, strategy, design, innovation and communication.


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Atrás

· Private equity experience across Spain, Portugal, UK and Germany.

 

· Previously partner at Sherpa Capital, Spanish Private Equity with > €350m of assets under management (2020) focused on SMEs in Spain and Portugal.

 

· Partner at DPE Deutsche Private Equity, private equity fund targeting SMEs with €1.2bn of assets under management (2017).

 

· Morgan Stanley Capital Partners.

 

· MPA Harvard University, BSc from LSE London School of Economics.

Lars Becker

Partner

· Former EY Strategy and Transactions Analyst, providing corporate finance solutions in strategic advisory, valuation, m&a, financial restructuring and due diligence.

 

· Previous experience at UBS and Deutsche Bank.

 

· Master in Finance from IE Business School.

 

· Double degree in Business Administration and Actuarial Science from URJC.

Daniel Largo
Analyst

· Previously Investment Associate at Sherpa Capital.

 

· Previous experience at BBVA and Amazon.

 

· Master's Degree in Industrial Engineering from ICAI (Universidad Pontificia Comillas)

Pablo Fernández
Associate

· Extensive experience in finance and management control.

 

· Previous experience as CFO and Client Operations Director at Jones Lang Lasalle, Bouygues and Carrefour, proven ability to implement action plans and process reengineering to improve the company performances.

 

· Degree in Business Administration from Universidad Autónoma de Madrid and MBA by IE.

Vanesa Valentín
CFO

· João has a strong background in M&A advisory services in the Portuguese and Spanish markets.

 

· João started his career at KPMG Portugal providing corporate finance and M&A advisory services and he has also worked at Alantra´s Credit Portfolio Advisory division. 


· João has a MSc in Management and Finance from Cass Business School and a BSc in Business Administration from Católica Lisbon School of Business and Economics.

João Oliveira
Associate

· Extensive private equity experience.

 

· Previously Investment Executive at Sherpa Capital.

 

· Previous experience at Ferrovial and Clearwater.

 

· Business Administration and Management Degree from Universidad de Navarra.

Íñigo Urbón

Director

· Extensive private equity experience.

 

· Previously Investment Associate at Sherpa Capital.

 

· Previous experience at H.I.G. Capital and McKinsey & Company.

 

· Business Administration Degree and MSc in Finance from ESADE Business School.

Jules de Meeûs
Associate

· Extensive private equity experience.

 

· Previously Investment Executive at Sherpa Capital.

 

· Previous experience as an Assistant Manager at Deloitte Corporate Finance, participating in M&A transactions, debt raising and restructuring transactions; and Garrigues, leading Spanish law firm.

 

· Double degree in Law and Business Management (taught in English) from Universidad Pablo de Olavide.

Ricardo Mellado
Vice President